“Don’t let fast fashion creates more waste" - if you are a clothes producer / textile companies and would like to contribute for a greener planet, continue reading to see how Seniiku can assist you
Deadstock Fabric and textile waste creates environmental issues as Fast Fashion demands more production.
We are living in a world of “Fast Fashion” where people love to buy new and trendy clothes and the fashion and textile industry love meeting their demands by increasing production. However, have you ever wondered what happens to clothes that do not sell? Or about the carbon footprint that the fabric we buy leaves behind?
While most of us are concerned about textile waste disposal methods from big chemical industries, the other issues such as deadstock fabric are ignored. Deadstock refers to the stock that the seller or manufacturer is unable to sell due to a lack of demand from the market. The reason behind this lack of demand could be coming from change of fashion trends, manufacturing defects, etc. Usually, when big brands are unsuccessful at selling their deadstock, they decide to get rid of it.
Source: Ellen MacArthur Foundation
Deadstock fabric and unsold inventory are either sold to discount shops, given to the homeless as a charity or disposed in ways of being shredded, dumped, or burnt. This textile waste by the fashion and textile industry is not easily decomposed and increases the volume of garbage on the planet. This burning of deadstock fabric and unsold fashion inventory contributes to 10% of carbon emissions on the planet  (and estimated to surge more than 50% in 2030), consumes an estimated 79 billion cubic metres of fresh water annually  and produces 20% of global wastewater . It is negatively impacting our environment, hence producing such issues - climate change, rising of sea level, greenhouse effect and the like.
Seniiku assist companies promoting sustainability through fabric recycling
Fortunately, some companies that promote sustainability have found a solution to the problem. Companies in the fashion industry such as H&M, Stella McCartney, La Perla, Adidas and Prada are being educated to be more eco-friendly and on how to prevent burning their production waste and deadstock by using other methods of disposal instead. One of the most efficient and sustainable solutions to tackle and manage fabric waste would be to recycle and resell.
That is why Seniiku Market (a Southeast Asia online creative marketplace) was started with a goal to create a sustainable way of disposing of deadstock fabric. We promote green movement and hope to create awareness on the recycling of fabric. Seniiku provides online stores for creatives and businesses to cater to the demand of fashion, homewares, jewelry, kitchenware, paintings, digital assets and a lot more. As sellers of deadstock fabric, we want you (as clothes producer, textile manufacturers) to prevent disposal of fabric that is harmful to the planet and join Seniiku to recycle and help buyers to create something useful from the fabric that is otherwise considered wasteful.
Buying Deadstock Fabric for aesthetic creations helps preserving the planet
From designers and fashion students to hobbyist fashionistas and crafty mothers, there are many people who are willing to contribute to sustainable living by buying deadstock fabric. Deadstock fabric does not mean loss in quality. The unsold fabric that you sell can apply creativity to make beautiful clothes, bedsheets, curtains, and other items of use.
The motivation to preserve the planet and the will to create something aesthetic drives them to buy your products. Many of these creators even use our platform to sell their creations to other people. Our buyers are aware that we provide unsold inventory fabric and production waste fabrics. Seniiku is a growing online art marketplace based in Asia aiming to promote and market deadstock fabric to support sustainability.
How Seniiku Works for buyer and seller of deadstock fabric?
For the seller: Sellers (be individuals / businesses) at Seniiku sell their deadstock or unsold fabric on Seniiku. The seller is expected to provide true information about the condition of the fabric on Seniiku. Information such as type of material, dimension, age, and so forth.
By selling their unsold inventory on Seniiku creative platform, garment and textile companies can contribute to save the environment, from solid and gaseous waste. They can clear up their workspace and storage houses by getting rid of their unsold inventory. This could also lead to generating a small revenue from selling their deadstock fabric, to buyers who are open to the idea of reselling the product.
For the buyer: Buyers can visit our Seniiku website that is looking for ways to obtain high quality and cheap fabric and scroll through the available fabric options. You will see that the prices sold in Seniiku are comparatively much lower than the original price of the products. Buyers may find it interesting to use these defect fabrics such as recycled wool, polyester, plastic, paper, organic silk and linen - as a challenging way to make something creatively new such as vintage or recycled wear. Many buyers choose sustainability and decide to create fashionable clothes out of waste fabric from manufacturers and fashion brands.
As a result, we offer our services to buyers and sellers all across Asia. Any business enterprise or individual that wants to sell or buy deadstock fabric, can register at our marketplace.
Steps To Sell Your Unsold Fabric On Seniiku Creative Marketplace
- Sign Up: To become a seller on Seniiku, you need to first sign up on the website. Registering as a seller at Seniiku is free of cost. You can try it here
Along with details about you and your business, you must submit samples of your product so that we have a better idea of what you're selling. Once your application is approved, we will send you a welcome email and user manual. Our admin services are easily accessible and available to answer your queries.
- Create Your Online Shop: Once you have successfully registered with us, you can begin setting up your online store on Seniiku. You need to upload the fabrics that you wish to sell along with accurate details and good quality images. The images of the product must be clear and should not be deceiving. Your buyers are aware that they are buying deadstock fabric and you must not show them something that you're not selling. Transparency is the key to being a successful seller at Seniiku.
You need to submit details about the product including the fabric type, measurements of the products, condition of the product, price, etc.
- Marketing: Marketing is the key to the success of any business enterprise. Selling a brand new collection of fabrics is easy because a lot of buyers line up to purchase them. However, your unused deadstock fabric is taking up space because you are unable to sell it. To sell your unsold inventory, you need to prepare an attractive gallery filled with images and videos of your fabric and convince the buyers to purchase from you.
- Purchase: If a buyer is trying to find and source or are interested in your deadstock fabric, and believe that they can create something out of your unused fabric, they will purchase the product. They can also prior to the transaction, enquire about the fabrics through Seniiku. Through Seniiku, you can contribute to save the planet and make money simultaneously.
Management Of Deadstock Fabric by Fashion And Textile Industry
Increasing awareness about the waste generated by the fashion industry is driving big brands to finally accept responsibility to manage the waste that they create. Secretly garment and textile companies who have been throwing away unsold fabric are being forced to take up sustainable measures to ensure that fabric waste is lowered by the public.
Whether you are a fabric manufacturer or supplier, by joining Seniiku you can help decrease the carbon footprint on the planet. Taking up the responsibility is the first step to be a reputed and credible company. Two significant and sustainable ways have been identified by companies to manage deadstock fabric:
- Manufacturers need to stop overproducing fabric to save production costs. While the extra fabric is produced in hopes of selling it to buyers at lower costs, a good portion of it ends up in landfills and trash bins. The manufacturers may win by earning some profits but is it worth it by hurting our biodiversity?
- Manufacturers that are unable to sell their excess or damaged fabric, can go and sign up with upcycling platforms like Seniiku and make sure that their produced fabric does not harm the planet, but is instead reused.
Taking care of your deadstock inventory without setting up recycling unit
Instead of setting up your own personal deadstock fabric selling medium or recycling unit, you can just register with Seniiku and leave the effort and task of taking care of the planet on our shoulders. You bring the deadstock fabric and we'll bring the creators and artists that are willing to buy your products. This trend of finding the balance between the environment and fashion will impact rational consumption and ecological safety while being innovative in proper fashion in the world.
To learn more about our services, click here.
 10% Carbon emissions - https://www.worldbank.org/en/news/feature/2019/09/23/costo-moda-medio-ambiente
 Facts from https://7billionfor7seas.com/fast-fashion-facts/